From Zero to One
Turning ideas into fundable, market-ready businesses
What?
We help founders bridge the gap between invention, traction, and investment. We provide clarity, structure, and momentum for early-stage ventures.
Why?
Most start-ups fail before reaching product-market fit. There's brilliant science, but an unclear strategy or execution roadmap, and no investor-ready structure.
Pragmatic approach
Founders need a hands-on co-pilot.
Not another consultant.
How?
Clarity – business model design, value proposition
Structure – go-to-market and pricing strategy
Capital – investor preparation, valuation, pitch deck
Momentum – fractional leadership,
accountability
Services
• Founder sparring & business model validation
• Strategy sprints (2–3 weeks)
• Go-to-market strategy & brand positioning
• Funding preparation (deck, valuation, investor outreach)
• Strategic partnerships & early sales acceleration
• Interim leadership (fractional CEO/COO)
Our experience
Built, scaled & exited ventures
Cross-sector experience: veterinary / biotech / health / sports / retail
Deep European founder, media & investor network
Scientific background - MBA
discipline - entrepreneurial instinct
Why 'dark horse'?
In racing, a dark horse is a competitor who is not well known but can rise unexpectedly and win.
That philosophy is at the core of our approach. We partner with founders and early-stage ventures that may not yet be in the spotlight but have the potential to disrupt their markets once given the right strategy, momentum, and structure.Dark Horse Consulting exists to turn potential into performance — quietly, intelligently, and decisively.
Caroline Vereenooghe
CEO
Caroline builds companies with momentum. After founding and exiting ventures in biotech and consumer markets, she saw how many strong ideas fail because they lack structure, strategy, or commercial focus early on. With a background in veterinary medicine, an Executive MBA, and a career spent navigating real business challenges, she brings practical leadership to founders who want to go from zero to one — and do it right.